Loren Rosario-Maldonado, PCC.

Author of the multi-award-winning Becoming the Change: The Power of Cultural Intelligence (2023). Former Chief People Officer. Forbes Councils Member and published contributor. M.S. in Industrial and Organizational Psychology, with a Psy.D. in Cross-Cultural Psychology in progress.

Twenty years inside the rooms where real promotion conversations happen. Now she helps experienced leaders activate the edge they were meant to lead with all along.

Portrait of Loren Rosario-Maldonado, ICF Professional Certified Coach
My story

My story. And maybe a piece of yours.

You've been in review conversations where the feedback felt off. Not wrong exactly. Just vague in a way that didn't track with what you know about your own work.

I've been in those conversations too. I was sitting in the other chair.

For two decades I worked inside organizations, eventually from the CPO seat, which is where the real promotion conversations happen. The ones that decide whether you move this cycle or wait for the next one. And what I watched from that seat, over and over, was talented leaders getting calibrated against an instrument that wasn't theirs.

Type labels that didn't fit. Lists that reduced them to one dimension. Averaged-out 360s. Rubrics built for a different kind of leader in a different kind of moment.

The leaders it failed hardest were the ones who read rooms before the rooms were ready to read them. First-generation professionals. Women of color. Immigrant kids. Leaders operating at a level the culture hadn't caught up to naming yet. The ones everyone kept telling were almost ready.

I watched leaders spend three review cycles chasing feedback that missed the point. That they weren't visible enough. Strategic enough. Executive enough. That their storytelling still wasn't quite working. When the actual read was that their instrument was already tuned, and nobody in the room had a reference point for it.

That's the pattern I built YourEdge and C.H.O.I.C.E.® to interrupt.

I'm Dominican-American and first-generation. Bilingual. I grew up between codes, which made me fluent in reading the room before the room read me. That read built my career. It also showed me exactly which leaders were being under-credited for it.

YourEdge is grounded in Big Five personality science. It's the only framework with real predictive power behind it. The method itself earned its shape across 100+ coaching engagements, because the work had to prove itself before it took a name. And I made the practice direct-to-leader on purpose. The leaders who needed it couldn't afford to wait for their employer to sponsor it.

If you've been told you're almost ready for three cycles in a row, and nobody has given you a straight answer about why, you already know what this is.

YourEdge is the first read. C.H.O.I.C.E.® is where it's activated.

Method provenance

Calibrated across 100+ engagements.

YourEdge and C.H.O.I.C.E.® were calibrated across 100+ coaching engagements with senior leaders in tech, financial services, insurance, healthcare, and consulting. Grounded in Big Five personality research. Registered, proprietary, and direct-to-leader.

The path here

How the method was born.

2015

Co-Active Training Institute & Hogan certified

Trained at the Co-Active Training Institute. Certified to operate the Hogan personality assessment suite. The credentials that gave the practice formal language for what I'd been doing in CPO seats already.

2017

Master's, OD & Organizational Psychology

The academic layer underneath the practice. Where the 16-domain read started to take shape and leadership development began to look like the wrong problem we'd been solving for.

2024

C.H.O.I.C.E.® and YourEdge registered

The method formalized on three fronts in one year. Registered C.H.O.I.C.E.® and YourEdge as proprietary IP: 16 leadership domains mapped across 100+ coaching engagements. Published Becoming the Change: The Power of Cultural Intelligence. Named Cultural Intelligence Fellow the same year.

2025

Doctoral Researcher

Formalizing the pattern into dissertation-level work. The science behind the practice, on the record.

2026

Direct-to-leader launch

YourEdge Insight goes live May 1. First time the practice is available to individual senior leaders without an employer sponsor in the room.

Where this is going

The vision.

A generation of senior leaders who stop apologizing for the read they've been making. Who calibrate instead of contort. Who lead from their actual instrument, not a borrowed one.

That's the practice. That's the outcome. That's what YourEdge is pointing at.

The work is yours. The method is proven. The invitation is open.

Begin with Insight Apply for C.H.O.I.C.E.® Catalyst